Designing For 100 million users

I was asked to redesign landing page for Top Eleven, the football management game with over 100 million registered users , the most popular sports game on mobile devices in the world.

The game series, which is fronted by Chelsea FC manager Jose Mourinho, has become so popular internationally that Top Eleven now has users in every country in the world.

There are 10 million people playing Top Eleven every month, with four million people logging on every day to manage their own football club, challenge their friends and other players in leagues, friendlies and cup competitions to rise to the top of the managerial world, growing their experience and club’s status.

Headquartered in Serbia, Nordeus developed the first Top Eleven game in 2010, and has steadily grown its following to become one of the world’s leading game developers, employing over 170 people in five different countries. 

Facts on Top Eleven:

  • 100M registered players

  • If all the Top Eleven players lived in one country, it would be the 13th largest in the world

  • Top Eleven has players in every country of the world

  • Pioneer of cross platform gaming

  • Top Eleven 2015 was introduced in January with a big supporting TV Campaign in the UK starring Jose Mourinho


The old design:

The old design:

The new design:

The new design: